If you have a Google My Business listing for your business then you can assure your customer that you are taking COVID-19 health & safety measures.
Considering the current situation of COVID-19 (CoronaVirus), Google has introduced new attributes related to the COVID-19. As of now, many website owners are displaying safety measures that they take at their business place. Recently, Yelp and Tripadvisor also added the same features too.
These attributes will help business owners to provide reassurance and clarity to their customers that business with them is totally safe.
How to update Covid-19 Safety Measures in Your GMB Listing?
After login to your Google my business (GMB) dashboard you can see the settings for these attributes. As displayed in the below screenshot: –
After clicking post your Covid-19 update a screen appears asking to create a post. Here you can add a button (optional) with a call to action.
For now, it is not clear how it will be displayed in search and map, but maybe soon it will be shown. We have tried it with some random post and it looks like below in right side GMB information: –
Why is it Important for Local Businesses?
Nowadays, every consumer cares about this coronavirus pandemic and tries to avoid visiting stores. If a business assures that visiting his store is secure and all the safety measures have been taken care then the consumers will be likely to visit the store without any hesitation.
If your business doesn’t have Google my business listing then you can take help from an SEO company.
This GMB attribution is category based and may not be available for some categories depending on the nature of the category. The main benefit of this Google my business attributes is that local merchants and retailers can gain more engagement during this COVID-19 pandemic.